Here we go!

Here we go!


As the creator of I Am Selfcare Skincare, I’m told that I need to start a blog for our website.  I agree with this, in concept, especially since I Am is a ‘smart’* skincare line. The problem for me has always been that I’m just not a very ‘chatty’ Cathy.  However, there ARE a few subjects that are near and dear to my heart and one of them is, (big surprise) skincare ingredients! Truly, I could go on and on and on – just ask any of my friends.  smile

So… every Wednesday I’ll be writing a little piece called, ‘The Skinny on Skincare’.  Each week will be all about a different  ingredient and I promise to keep it short and sweet, but very informative! I’ll be running the gamut – from the hoity-toity celebrity ingredients, the trendy ingredients, the lesser known quiet cousins, the sturdy staples, and the downright no good, dirty villains!

*As info, smart skincare refers to the education of the consumer on the good, the bad, and the ugly of skincare and haircare ingredients.  The more you know, the easier it is to make good decisions about the stuff you’re slathering on your face, scalp and hair.

P.S.  I’d also LOVE for you to send me any questions or comments you have on skincare or haircare concerns.  Please email me at

Please check back each week to Get the Skinny!

Thanks so much!


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