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What are we talking about today? Coenzyme Q10 (CoQ10)

Claim to fame? Coenzyme Q10 is a natural and powerful antioxidant that specializes in energizing skin cells to increase collagen production.. It’s really good at coaxing the cells into believing they’re young again.

What’s that mean to me? CoQ10 will penetrate the skin cell to ‘jump start’ the cell renewal process which will stimulate the production of new collagen. The results are a much tighter, brighter, firmer, smoother, younger-looking you – seriously, what can be better than that?

How do I know if I need it in my skincare treatments? Everybody needs CoQ10 because it’s vital to the health and life of the skin. Damaged and older skin need it more because of the skin’s compromised ability to make it on its own. You need it if you’re older than 25 and / or have been a sun worshiper.

Gimme the Skinny! This amazing botanical extract is the active that many skincare products promise, but cannot deliver. It’s really important to use CoQ10 in its most potent concentration to get the maximum benefit. Most brands, especially the mega-brands found in lower cost stores (think Walmart) but also in other brands sold elsewhere, don’t want to spend the money to do it right so they formulate with only a teensy-weensy bit of it. This is called “label value’. Click here to read more about the cheating, dirty rat practice of ‘label value’. However, when it is done right, this superstar will push your skin into high gear producing big-time results. Time to do the happy dance. boast

Who can I trust for the most potent formula of this awesome game-changer?

I Am Selfcare Skincare: JOYOUS day energizing therapy for $52

I Am Selfcare Skincare: VIBRANT illuminating eye cream for $42

What other brand probably uses the right concentrations? Elizabeth Arden: Prevage Anti-Aging Moisture Cream for $129.00? Lil’ tidbit: Prevage uses Idebenone, which is the synthetic form of CoQ10.

P.S. I’d also LOVE for you to send me any questions or comments you have on skincare or haircare concerns. Please email me at cathy@iamselfcare.com.

Please check back each week to Get the Skinny!

Thanks so much!

Cathy

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