The truth about natural versus synthetic skin care ingredients

Are natural ingredients as effective as synthetic?

For anyone seeking natural, non-invasive solutions to skincare concerns, the splendid benefits provided by nature’s bounty of botanical actives is the answer. It’s interesting: The more that science makes advances in skincare technology, the more it returns to the “source.” We now know that the most effective ingredients to prevent and treat the signs of skin aging are the powerful, natural chemicals found in plants, flowers and trees.

What can one reasonably expect from good quality, natural skincare?

Nutrition for the skin! A good skincare system supplies the skin (the body’s largest organ!) with an abundance of vitamins, minerals, amino acids and proteins delivered in a mixture of superior-grade moisturizing oils. The objective of anti-aging skincare is to repair damage and prevent further damage so that your skin is smooth, tight, toned, clear and luminous. An effective skincare product should have a plenty of these five things: antioxidants, anti-inflammatories, growth factors (cell signalers), moisturizing oils/emollients and hyaluronic acid. Abundant research makes it crystal clear that a skincare cocktail of these state-of-the-art ingredients is as good as it gets in fighting wrinkling and aging. That is why at I AM, we splurge on fresh, active ingredients and skimp on nothing.

What is the absolute best protection against aging of the skin?

Quite simply, the best defense is a broad spectrum sunscreen of at least SPF 30. And generally speaking, the best prevention is a nutritious diet of colorful fruits and vegetables, drinking plenty of spring water, and getting enough restful sleep. However, even if we all lived a perfect, healthy lifestyle, the natural process of aging impairs our skin. Mature skin needs a little help in staying moisturized, strong and able to combat the onslaught of environmental stressors. A high quality skincare line with an array of brilliant ingredients will give your skin the best chance to be healthy and beautiful.

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