SKINCARE Q&A

iamselfcare-com-faq-logoCosmeceuticals is a $21 billion industry in the US alone, and with it comes lots of fantastical claims, misleading statements and even outright scams for how to look younger. Honest to goodness, what is a consumer to believe?

On this page, I AM’s founder Cathy McCracken truthfully answers the questions that she is most commonly asked about the effectiveness of natural skincare products. Cathy’s goal is to arm you with all of the “unblemished “facts so that you can make the best and most informed decision possible when choosing your skincare.

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