Vitamin A in the form of Retinyl Acetate

I AM Selfcare Vitamin A

Let’s chat! What are we talking about today? Vitamin A in the form of Retinyl Acetate

Claim to fame? Retinyl Acetate and other retinoids are used as antiaging work horses.. Vitamin A is absorbed through the skin and turns up the heat on the rate of skin cell turnover. It also increases collagen production, resulting in ..(drum roll) … a healthier, vibrant, more youthful appearance!

What’s that mean to me? Retinyl Acetate is a high-powered botanical active that will kick some serious butt in taking skincare solutions to the next level. If you’re looking for a product that will give you noticeable results after DAY ONE – this is an essential ingredient that is a MUST for the ingredient list. Uh,  it’s also a MUST to be used in the scientifically proven concentration! Skinny doesn’t like label value ingredients. Read here if you don’t know what I’m talking about: Clinical Studies

How do I know if I need it in my skincare treatments? You need Vitamin A if you’re over 35 because you skin has slowed down in cell turnover and collagen production. Although you may not yet see it, it’s struggling. You need to give a sister a little help..

Gimme the Skinny! Retinyl Acetate is the kinder, gentler, more loving cousin to the  acidic version of Vitamin A, called retinoic acid. Need a refresher on what, exactly, is retinoic acid? Retinoic acid, or Retin-A, is the ‘prescription only’ form of Vitamin A. It’s marketed under the names of Tretinoin and Renova and is prescribed primarily as an acne treatment. But it’s also prescribed as an anti-aging treatment, because,…hey, why not? At $100+ a pop, it’s a lucrative money-maker for the pharmaceutical giants – so they’ll market the heck out of it claiming all kinds of miracles! Well, I’m here to debunk all the marketing B.S. Retinyl Acetate performs just as well, if not better, in its duty as an anti-aging warrior. What it doesn’t do is burn the skin off your face (cough, Retin-A, cough). There’s even one doctor  brand, (think Obagi), that has designed its entire brand around Retin-A with the philosophy that it’s the ‘all that’ active for anti-aging skincare. Well, hate to burst that one-trick pony bubble – but it’s not. Retin-A is good, but it’s not the best. I’ll put my money on the less invasive, nurturing retinyl acetate all day long for battling the war on the signs of aging.

 Who can I trust for the most potent formula of this awesome game-changer?

Love note: The great news is that not only does SERENE night repair emollient have retinyl acetate in the most potent strength, but we’ve also added another 30 superstar anti-agers to join the ‘let’s look better’ party.

What other brand probably uses the right concentrations? Um… I’m guessing none .

P.S. I’d also LOVE for you to send me any questions or comments you have on skincare or haircare concerns. Please email me at

Please check back each week to Get the Skinny!

Thanks so much!



Let’s Chat

What are we talking about today? Coenzyme Q10 (CoQ10) Claim to fame? Coenzyme Q10 is a natural and powerful antioxidant that specializes in energizing skin cells to increase collagen production.. It’s really good at coaxing the cells into believing they’re young again. What’s that mean to me? CoQ10 will penetrate the skin cell to ‘jump


Here’s to November Birthdays!

As I just wished Happy Birthday to a dear friend of mine, I realized that November is the birth month of almost all of the women in my life whom are passionate and outspoken about promoting love and mindfulness. In fact, they all have made it their life’s work. Interesting, I think. It makes me


Here we go!

Here we go! Hello! As the creator of I Am Selfcare Skincare, I’m told that I need to start a blog for our website.  I agree with this, in concept, especially since I Am is a ‘smart’* skincare line. The problem for me has always been that I’m just not a very ‘chatty’ Cathy.  However,


Why do I AM products look different?

Why do I AM products look different? I AM products are not the typical, standard white- or pastel-colored cream. We use 61 active ingredients at potent strengths in our entire product line. Many of these natural active ingredients have deep and/or vibrant colors, signifying high levels of nutrients and antioxidants. Mixing these very colorful active ingredients together into


Happy Earth Day!

Happy Earth Day! I Am celebrates our beautiful planet and its amazing bounty! We splurge on the purest, most effective natural ingredients sourced from the earth – and skimping on nothing! A good skincare system supplies the skin (the body’s largest organ!) with an abundance of vitamins, minerals, amino acids and proteins delivered in a mixture of superior-grade


‘Beauty Fatigue’ In Advertising

‘Beauty Fatigue’ In Advertising Now, this is an uplifting article!  A marketing study surveyed 10,000 consumers about body image and the results may surprise you. “Contrary to what marketers might think, most consumers like how they look and feel positive about their bodies.  Globally, only one in 10 respondents indicated their body is a source of embarrassment, disappointment or


Scroll Up
Phone Orders: (866) 327-5405